PLATH Corporation announced the creation of a new subsidiary, PLATH Signal Products, on 7 April.
Headed by Dr Ronald Meixner, the new operating company represents an evolution of the corporation’s product strategy and will focus on supplying communications intelligence (COMINT) products to system integrators.
PLATH’s hardware and sub-systems have previously been taken to market as part of the company’s fully-integrated product solutions. By creating PLATH Signal Products, the company marks a bold shift to enable system integrators to leverage its market-leading direction finders, receivers and antenna as components of their own differentiated system designs. This evolution in market and product strategy addresses the market’s appetite for rapid innovation the company has identified within device development for COMINT: while development of next generation products is mostly based on the improvement of critical technical parameters, it is PLATH Signal Products’ purpose to seek and support innovators applying signal acquisition technology to new applications, or to enhance their SIGINT systems with superior COMINT capability.
This strategic initiative is designed to enhance PLATH’s growth through widening its addressable market. Working with its new customers, PLATH Signal Products will be driven to further increase sub-system quality and effectiveness. More importantly, the increased scale of market reach for its sub-systems will drive price competitiveness for its system integrator partners. Dr Meixner referred to “very promising early market adoption” among a wider international audience in the 7 April statement.