After a remarkably successful exposure at IDEX in Abu Dhabi last week, South African defence manufacturer Milkor announced from Avalon in Australia on 27 February that it is pursuing a $100 million potential order from an undisclosed customer.
The company has an extensive portfolio of defence-related solutions, ranging from unmanned aerial systems (UAS), through the 40mm grenade launchers for which it is best-known and to a unique 12m fast patrol boat and a new line of sniper rifles under development. Marketing these capabilities aggressively in a ‘direct-to-customer’ approach involves attending a bewildering variety of exhibitions, conferences and other colloquia – but it seems to be paying dividends, as the announcement from Avalon would indicate.
There is significant interest in Latin America and African markets, from which the company is receiving many requests. “This is great news from a South African defence industry perspective; Milkor is committed to not only re-establish the reputation of the industry but with their expansion brings both job creation and economic contributions at a time where both are much needed,” a company spokesperson stated.
Milkor has identified multiple markets in which it will promote its products, including specific countries in Asia-Pacific, theGulf States and Latin America, as well as United Kingdom.